Challenge With over 15,000 Subway restaurants worldwide, Subway needed a way to keep everyone on the same page when it comes to consumer marketing and advertising. The answer had to be fast and easy to use, flexible yet authoritative and quick to revise.
Solution An Online Brand Standards Guide covering all aspects of communications and providing instantly downloadable graphics assets.
Result The website launched to acclaim in July 2007 and is constantly updated.
What We Did Strategy, design, web creative, copy writing, site maintenance and updates.
