Challenge Help the City of New Haven increase consumer visits and merchant sales via a series of entertainment and cultural events throughout the year.
Solution A media driven campaign was developed to highlight the many events, and activities including big name concerts. Top talent personalities and the City's eclectic offerings were leveraged to create a unique and instantly recognizable communication platform.
Result Event attendance exceeded all previous records with concert attendance topping 100,000 people across the four separate concert events.
What We Did Logo development, campaign creative, ad execution, TV/radio production and live event marketing.
