Challenge Help the new Travelers Championship, a PGA TOUR golf event become a world-class, premier sports and entertainment experience for fans, players, corporate sponsors and the surrounding community.
Solution We created a communication platform "A New Era. A New Experience," which quickly became the foundation for advertising, website, corporate sponsorship materials, on-site signage, city-wide décor, PR and grassroots community initiatives.
Result Player, fan and sponsor experiences were extremely positive with many, "we'll be back next year" comments received. Local media and community support is committed to continuing the momentum in year two.
What We Did Positioning, communications platform, creative development and design of: collateral materials, online marketing, tickets, website, print, television, radio, OOH advertising and signage.
