Challenge NEJ, Inc., a leading apparel solutions company, wanted to develop a custom apparel/uniform direct marketing program for its family of premium brands. The target market included Fortune 500 companies, industry associations, uniform suppliers and golf professionals. The marketing program needed to be customizable, scalable and easy to execute.
Solution A fully integrated program was designed and executed to reach the targeted corporate apparel buyer and end-user at all touch-points. Purchase incentives combined with strong activation messaging encouraged commitment.
Result The program has achieved great success. Initial order response with the Pepperidge Farm specific program was over 30%.
What We Did Logo development, strategic planning, creative strategy, design and execution, direct mail, website design consultation and execution and print execution.
