Challenge Help make the Ironman World Triathlon mean good business for sponsors at retail.
Solution Worked with Ironman to develop an integrated marketing campaign for Timex which included: gift-with-purchase options, consumer advertising kit, sweepstakes overlay, account specific in-store displays and signage and promotional product packaging.
Result The program generated over $15 million in incremental retail sales.
What We Did Partner negotiations, gift-with-purchase, research, production and execution, creative, production and packaging design.
