Challenge Each of the past 5 years the USTA has turned to the Silverman Group to create the strategic creative architecture for the world's Premier Sports and Entertainment Spectacle - the US Open. The goal is to create a distinctive platform for all consumer and corporate communication materials used to promote the highest attended annual sporting event in the world.
Solution We created an upscale visual language that captures the true essence of the US Open and highlights the beautiful imagery of the event.
Result The visual language was positively embraced and used by all departments within the USTA and its marketing partners to promote the US Open.
What We Did Creative platform, design and production of numerous marketing pieces.
